So…you’re not a Fortune 500 company. You’re not even a Fortune 100 company. You have a small advertising budget and a limited number of visitors to your website. However, you do obviously know the importance of having a website. Now the question is, should you spend time on functionality SEO?
My answer is an unequivocal and resounding YES!
I do understand your question because a good SEO plan has several elements and takes time. And time is money, right? But the reason for having a website is to get your business in front of the people who need and want what you have to offer. The reason for SEO is to make your website more visible, and, in the long run, is highly cost effective for small businesses with small budgets. The quality traffic you build through good SEO tactics could remain loyal for years.
One of the first steps I present my clients is to develop a content program. It’s imperative to have quality content instead of being flooded with generic blog posts. People are looking for answers and authorities to provide them. Therefore, your first assignment is to find out what your potential customers are searching for and how your product or service can provide them with the answers they need.
Note: A good way to do this is to search for businesses in the same field as yours and then study their reviews. Pay particular attention to the bad reviews. This is an excellent way for you to identify your potential customers’ pain and offer solutions. Now that you have a good idea of the problems your readers are dealing with, write descriptive, detailed, authoritative content.
And then share it. Write short articles for the Social networks as well as the smaller niche sites such as Quora, and when it’s appropriate, link to your content. Let people know you have the answers.
Today’s marketing strategies are not one-way streets anymore.
Today’s most successful campaigns are interactive and brands engage with customers on Social Media with in depth and ongoing conversations. In my opinion, this is directly related to the SEO of your website, since it contains the basic elements:
- Driving traffic
- Lead Generation
- Building Authority
Even with a small advertising budget…
…and a limited number of visitors, when you take the time to give as much personal help as you can, your reader will trust you and you become an authority. When you interact with your readers on a personal level, at least as personal as you can get online, you build trust and familiarity. Your reader becomes a ‘warm’ lead, visits your site often and shares your content.
SEO is a primal need. It’s never too late to learn the basics and make this year your year to grow an unprecedented audience, the groundwork for a fantastic customer base and a lucrative sales report.
I’m Kelly; and I’m here to help you.