Nothing Can Replace Building Customer Loyalty

By | 2017-04-22T00:55:35+00:00 April 21st, 2017|Uncategorized|

In the world of Internet marketing, nothing can replace building customer loyalty. It is absolutely necessary for a business to make solid relationships with old and new customers. Have you ever heard “You never have a second chance to make a first impression”? Well, when the casual reader returns to read what you have to say, that means you made a good first impression and your return reader is giving you a second chance. That’s big in today’s world of fast-paced competition. It’s in your best interest to make it count.

Why is it so important to have loyal readers? According to studies, 8 out of 10 U.S. online consumers trust information and advice they […]

Do You Recognize Your Customer’s Purchase Path?

By | 2017-03-30T18:11:54+00:00 March 30th, 2017|Uncategorized|

A purchase path is the process that a person follows from initially being a first-time visitor to your website to becoming a buying customer. Let’s take a closer look.

Strolling down the street on your way to the library, you wander into a shoe store. You love shoes! You want to browse through the shop, absorbing the new styles. The feel of the leather excites your senses; and the colors are intense. Just then an annoyingly hungry sales person appears, determined to sell you a pair on the clearance table because he gets a bonus if he does. You want him to go away.

Now shift scenarios. You are on your way to your sister’s wedding. You’re in […]

So…You’re Not a Fortune 500 Company

By | 2017-03-09T17:51:34+00:00 March 9th, 2017|Uncategorized|

So…you’re not a Fortune 500 company. You’re not even a Fortune 100 company. You have a small advertising budget and a limited number of visitors to your website. However, you do obviously know the importance of having a website. Now the question is, should you spend time on functionality SEO?

My answer is an unequivocal and resounding YES!

I do understand your question because a good SEO plan has several elements and takes time. And time is money, right? But the reason for having a website is to get your business in front of the people who need and want what you have to offer. The reason for SEO is to make your website more visible, and, in […]

Interview with Kelly Lin Wright

By | 2017-02-21T18:52:51+00:00 February 23rd, 2017|Uncategorized|

The daughter of a friend of mine is majoring in psychology and her latest assignment is to interview someone she admires. I was honored that she chose me, and that she gave me permission to use her interview as a blog post. I thought an insight into my background and who I am would give some solidarity to those who choose to work with me.

Interview with Kelly Lin Wright

Question: I understand that you were not born in the United States. Where were you born?
Kelly: I was born in a city called Durban in South Africa.

Question: What was your childhood like?
Kelly: It was fun. I lived my childhood on the safer side. I loved to […]

Topic Research vs Keywords

By | 2017-02-07T03:30:24+00:00 November 21st, 2016|Uncategorized|

I read a terrific article on the subject of topic research vs keywords called “Do Keywords Matter?” by Neil Patel over the weekend and couldn’t wait to share some of the information with you.

The New SEO Wants Topic Research

As with everything that is significant to an online presence, it seems there is almost a daily change to what we have to do to keep up with the times. Today we’re going to discuss the new SEO generation and how it effects keyword research.

You’re probably already aware that keyword research isn’t as important as it used to be. But what does that mean? What do we do instead? How do we tell our clients what […]

How Do I Get to Page One of Google?

By | 2017-02-07T03:30:25+00:00 October 25th, 2016|Uncategorized|

In my opinion, nowadays, reaching page one of Google easily and without paid advertising is a misconception.

When you reach page one of Google without any paid ads it’s called organic placement. Today this strategy is practically unheard of and usually only happens in a couple scenarios:

  • Your website has been around for a long time (more than 10 to 15 years) and has been indexed many times by Google.
  • Your website reaches a strictly concise, relatively new niche market. Of course these are just two of many components considered by Google.

So what does the average business owner, who is entering the online world for the first time or re-assessing their online presence do?

Create an online presence (your brand) […]

SEO Back Office Tactics Part 2

By | 2017-02-07T03:30:25+00:00 October 3rd, 2016|Uncategorized|

Last week we spoke about 301 Redirects and how they help transition a revitalized brand and gave you some thoughts on sister sites as SEO boosters. This week we will offer more info about that and some thoughts on how Google handles duplicate content. Let’s get started…

With an intact content marketing plan, you can reach your long-term goals without any hiccups.

#2 Content Presentation Method:

Test and Evaluate:
Creating a good content marketing plan is not enough; you’ll also have to test the results and improve different elements of your plan. Always compare the current data with previous month’s data. By doing so, you can check the performance of your content marketing plan and map out […]

SEO Back Office Tactics

By | 2017-02-07T03:30:25+00:00 September 19th, 2016|Uncategorized|

For the next couple weeks, we’re going to talk about some SEO Back Office tactics. These are a few excellent ways that, in certain circumstances, Google will help people who are searching for your niche find you.

#1) 301 Redirects are one of the Oldest Tactics used in SEO.

They have been around for decades and are considered as an inseparable part of SEO. 301 redirects are used to permanently redirect an old URL to new. While you are transferring your contents from an old domain to new, 301 redirect removes the indexes from your old page and transfers all the credits to the new page.
For instance, when you move, you inform the post office so that […]

Getting More Facebook Fan Page Likes

By | 2017-02-07T03:30:25+00:00 September 12th, 2016|Uncategorized|

The question everyone asks 🙂 Basically there is no quick fix to getting Facebook Fan Page likes. It takes some work. There are services out there that will ‘get’ you likes, but these are not what you want. They are most likely not your fan base and will never do anything on your page. A fan page gains popularity from FB by the interactions you have on it.

For a new Facebook Fan Page, I would do the following:

  1. Choose categories and subcategories that best fit your brand. Fill in as much of your brand information as possible in the about section of your page such as website address, phone number and hours of operation, which helps your […]

You can ruin your SEO with these 6 design mistakes

By | 2017-02-07T03:30:25+00:00 April 25th, 2016|Information about MARKETING and SOCIAL MEDIA, Information about WEBSITES, Some Personal Coaching for Your LIFE and Your BIZ, Uncategorized, Worth Sharing|

Web designers are like any other artist, they don’t like boundaries, they like freedom, they like to let their creative mind go to many different directions and explore the possibilities. If you let them do that they will probably create master piece website, but that master piece might not be optimized for search engines.

Even if your web designer creates something mind blowing, it won’t deliver great results like you have expected. And the main reason for that is that your website won’t get much traffic in the beginning.

The reason why you even started your website (created or redesigned it) was to improve your business. And for online business website design is the most important thing that […]